Vivendi, Sydney Opera House and Hot Dub Time Machine join Entertainment Marketing Summit
The CMO of global media and content group Vivendi, Lucien Boyer, is the final keynote to join next month’s Entertainment Marketing Summit, where he will explore the collision between entertainment and the world of brands.
Lucien Boyer: When entertainment and brands collide
The Paris-based Boyer, who was previously global president and CEO of Havas Sports & Entertainment, will outline why it has become critical for brands to invent new models and become IP co-creators, co-producers and co-distributors of entertainment alongside traditional entertainment stakeholders.
Meanwhile, a session on VR and AR innovations will see the Sydney Opera House’s head of digital transformation, Chris Daniels, share the initiatives it has launched in the area; while the founding partner of digital agency 16K Agency, James Towers will discuss the VR and AR opportunities for entertainment brands.
