Vivendi, Sydney Opera House and Hot Dub Time Machine join Entertainment Marketing Summit

Lucien Boyer: When entertainment and brands collide

The Paris-based Boyer, who was previously global president and CEO of Havas Sports & Entertainment, will outline why it has become critical for brands to invent new models and become IP co-creators, co-producers and co-distributors of entertainment alongside traditional entertainment stakeholders.

Meanwhile, a session on VR and AR innovations will see the Sydney Opera House’s head of digital transformation, Chris Daniels, share the initiatives it has launched in the area; while the founding partner of digital agency 16K Agency, James Towers will discuss the VR and AR opportunities for entertainment brands.

In other sessions, DJ Tom Loud, best know as ‘Hot Dub Time Machine’, will join a discussion on how to build your personal brand, alongside media personalities Tim ‘Rosso’ Ross, Em Rusciano and Christiaan Van Vuuren.

Hot Dub Time Machine: will join a session on how to build your personal brand

To book tickets to the Mumbrella Entertainment Marketing Summit and save $100 before the Earlybird discount ends on October 12, click HERE.

How brands are using mobile games to reach audiences, and the growing area of mobile game marketing will also be addressed by Robby Yung, CEO of mobile games company Animoca Brands, which publishes games including Garfield, Ben10 and Astro Boy.

The session will also feature Soap founder, Ashley Ringrose, who’ll present on the success of its mobile game, Thumb Drift.

Ashley Ringrose: success from a game developer perspective

The summit will also feature international keynote, Reemah Sakaan, the marketing chief of the UK’s largest commercial TV network, ITV, who’ll share how the broadcaster rebuilt its brand after embarking on a five-year transformation plan.

Michael Gudinski. Photo: Kate Ballis

The most powerful and influential figure in the Australian music industry, Michael Gudinski, who has also been previously named AMI’s ‘Marketer of the Year’, will be the summit’s closing keynote.

To view the full program, click here.