Peter Zavecz claims media agencies have ‘unfairly treated magazines’ as he exits PacMags

Peter Zavecz has taken aim at media agencies lack of understanding of the benefits of magazines as his time with Pacific Magazines winds to an end, saying media agencies have “unfairly treated magazines”.

Peter Zavecz: “You can stick an audience in the sky and claim all of Sydney saw you but that doesn’t mean people engaged with you”

Speaking with Mumbrella in his final week as CEO at Pacific Magazines, Zavecz said the declines in advertising revenue was his biggest disappointment due to the way magazines have been treated by media agencies.

“The over-reaction to loss of audience – the revenue declines have been far more pronounced than the audience declines,” Zavecz said.