OMD loses Pernod Ricard account to Vizeum

Pernod RicardMumbrella can reveal media agency Vizeum has been awarded the account for alcohol company Pernod Ricard Australia.

The agency was one of three vying for the account, along with incumbent OMD, and PHD. Pernod Ricard Australia distributes a range of alcohol brands including Australian and NZ wines, Absolut Vodka, Jameson whiskey, and Malibu rum.

Anne Martin, marketing director of Pernod Ricard Australia told Mumbrella the company would continue to work with OMD until August.

“After a recent review of our media buying business, Pernod Ricard Australia can confirm we have appointed Vizeum as our media buying agency,” she said.

“We received some very high quality responses during the pitch process, and we’re grateful to all participants for their efforts. We will continue to work with OMD until the end of August on the implementation of a number of ongoing campaigns.”

Vizeum was unable to comment at the time of posting.


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