Vizeum to handle Wotif and lastminute media buying following competitive pitch

Vizeum has been appointed to handle the media buying for Wotif, after a competitive pitch, with the agency saying it will aim to continue the “revitalisation” of the brand.

The online travel retailer had worked with Match Media on the digital spend for its Wotifia campaign, but called a pitch for all its media buying following its acquisition by Expedia and shake-up of its marketing department which saw the departure of chief marketer Michael Betteridge.

Vizeum will handle media strategy, planning and online and offline buying for both Wotif and sister brand lastminute.com.au