Travis Johnson promoted to Mediabrands global head of mobile, Scott Player to step up



IPG Mediabrands has promoted Mnet CEO Travis Johnson to global head of mobile with commercial director Scott Player to step up locally.

The move sees Johnson follow IPG Mediabrands global CEO Henry Tajer over to New York to take up the newly created position.

“Since Travis took on the CEO role of Mnet, the business has consistently created new international standards for innovation and effectiveness in the mobile space,” said Tajer.

“Having built such a globally recognised business there is no other executive more qualified and capable of leading our worldwide network’s investments and development in the mobile space. It is an extremely important communications platform that continually redefines the business landscape for clients and our network.”



IPG Mediabrands Australia acquired Mnet in February 2013, with Johnson becoming CEO in June that year.

In the new global role Johnson’s core responsibilities will be to leverage IPG Mediabrands’ mobile technologies and patents, campaign management platforms, content management systems and social integration technologies.

Tajer noted that he was pleased to promote Player.

“We are also very fortunate to have Scott Player in position to lead Mnet forward,” he said. “Scott has been working with Travis on many of Mnet’s finest achievements and he is undoubtedly the right executive to continue leading the momentum Mnet has achieved.

“He is a most digitally focused and entrepreneurial executive and the business is it in extremely fine hands as he assumes his new role.”

Nic Christensen 


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