VML and Palmolive deliver aaahhhhh refreshing, nature-themed campaign

Personal care brand Palmolive is tapping into the rejuvenating power of nature in its latest campaign, via VML.

The ‘Wash in the World’ platform acknowledges that people in today’s always-on-the-go world are finding themselves out of touch with nature’s benefits. Consequently, through the campaign, the brand’s goal is to offer people “brief but powerful moments” to recharge and establish stronger connections with the natural world and themselves.

In its 30-second spot, ‘Paaahhhhhmolive’ likens the sensory experience of being in nature with using Palmolive Naturals. The film takes viewers through a refreshingly fast-paced nature experience, with a woman making her way through forests and a cave, before she gets up from a river, and stops at a waterfall that shifts into a shower and a shot of Palmolive Naturals’ milk and honey product.