VML and the National Breast Cancer Foundation’s fresh partnership set to be ‘a powerful combination’

Creative organisation VML has announced its partnership with the National Breast Cancer Foundation (NBCF), with the move set to focus on crafting high-quality customer experience and connected marketing strategies.

The new VML-developed strategies are set to supply NBCF’s marketing strategy with “a new audience-centric approach”, born from data meant to provide insights into the not-for-profit’s full marketing journey and enhance it.

Additionally, VML will provide NBCF with “a unified view … [of its] audiences”, with materials such as journey maps and value propositions also being included in the package. The company will also supply NBCF with ongoing support in the form of an implementation plan, and point out “operational enablers”.