News

VML announces partnership with two Perth shopping centres

VML has partnered with Perth’s Cockburn Gateway and Belmont Forum shopping centres, owned by Perron Group and managed by JLL WA.

As the Agency of Record, VML will work with the marketing team to develop a brand strategy and create a distinctive creative presence for both centres.

The focus will be developing communications and experiences that strengthen connections with local communities and visitors, including creative content for seasonal and tactical campaigns.

JLL portfolio marketing manager Stacie Thomson said “By crafting unique brand strategies and creative, we aim to deepen connections with our communities and deliver continued meaningful value for customers in the trade areas for both Cockburn Gateway and Belmont Forum.”

VML Brisbane and Perth managing director Adam Kennedy added: “We are excited to work with Cockburn Gateway and Belmont Forum to develop work that reflects the unique nuances of their communities.

“Our goal is to deliver exceptional brand strategies that connect with each location’s local communities and support long-term growth.”

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