VMLY&R adds Rachel Walker as head of strategy
VMLY&R has welcomed the appointment of Rachel Walker as the agency’s new head of strategy across its Sydney and Melbourne offices.
Walker has relocated from London for the role, with her most recent role being executive global strategist at VCCP. Her experience also extends to roles at WPP agency Grey London and Publicis, as well as a stint as a freelancer.
Ali Tilling, chief strategy officer, VMLY&R AUNZ, said: “Rache is brilliant, and I’m genuinely thrilled she’s ventured across the world to join our Stratpack here. Her experience in developing strategy that drives creative and effective work is extremely strong, and she will be instrumental as we create deeper connections to deliver growth for our client partners. Also, she sky-dives as a hobby. I think that pretty much says it all about her guts and conviction.”
Walker will report into Tilling.
Walker said of her own appointment: “I’m delighted to have relocated from London to join VMLY&R, working with the talented team here, and having the exciting opportunity to partner with clients such as the Australian Defence Force.”
Sarah Bailey, managing director, VMLY&R Melbourne and Sydney, added: “Rach has already had such a positive impact since she joined our team and we’re loving the perspective she is bringing to the work. I am really excited about where she will take our already strong strategy smarts.”
Walker’s appointment follows the installation of separate managing partners at the agency’s Sydney and Melbourne offices, with the Sydney office to be led by Katherine Chen and Melbourne office headed up by Vanessa Tout. The roles had previously been combined.
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