So Good: Initiative lands Sanitarium media account

Calum Jaspan

February 2, 2023 10:16

Mediabrands’ Initiative has won Sanitarium’s media account, which includes brands Weet-Bix, Up ‘n’ Go and So Good following a competitive pitch, Mumbrella can reveal.

The account was previously held by Slingshot, which won it in 2017, and includes strategy, planning and buying across all traditional media.

Initiative lands the Sanitarium media account

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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So Good: Initiative lands Sanitarium media account

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