VMLY&R Melbourne retains the creative account for Monash University

VMLY&R Melbourne has retained the creative account for Monash University, following an open tender and pitch process.

VMLY&R has held the account since 2015, when it was won by Y&R. The agency will continue its work on amplifying the ‘Change it’ brand platform it developed for the university.

The VMLY&R Melbourne team: Kenneth Chan, Sarah Bailey, Jon Kenyon, Katherine Chen and Jake Barrow.

Jake Barrow, VMLY&R Melbourne executive creative director, said the agency was “stoked” to be working with the university again.

“We’re stoked. We absolutely love working with the Monash team and are very proud of the work we’ve made together over the past four years. We really value the way our partnership dares us to challenge the status quo and we can’t wait to up the ante even more,” Barrow said.

In January, the creative account for Defence Force Recruiting returned to VMLY&R (it was previously with Y&R prior its merger with VML), after five years with Host/Havas.

Sarah Bailey, managing partner at the agency, reflected on the year that VMLY&R Melbourne has had.

“We are so proud of our team and the work we have delivered for our clients this year,” she said.

“We’ve more than doubled in size since February and have an incredible group of people on board who are helping us shape a really special culture. The momentum is palpable and it’s pretty exciting to see everyone’s hard work pay dividends so quickly.”

“Our aim as we move into 2020 is that every member of the team feels good about coming into work, and for our clients to feel good about working with us,” Bailey concluded

Jon Bird, regional CEO for VMLY&R, who was appointed to the role in June, added: “This is one of the great recent success stories in Australian advertising and marketing and a credit to the team. VMLY&R Melbourne is one of the stars of our network.”

Jon Kenyon, VMLY&R Melbourne managing partner, attributed the agency’s growth to expanding its remit with clients and adding new people to the team.

“We’re particularly pleased that so much of our growth is coming from expanding our remit with existing clients. The projects we are working on are incredibly diverse, and we’ve spent a lot of time this year ensuring we have the talent, skills and capabilities in-house to confidently deliver to every business challenge,” Kenyon said.

“It’s all pointing in the right direction. We are very clear on the agency environment we want to create and the opportunities we want to give to our team as we head into 2020.”


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