VMLY&R Melbourne reveals first work for Crown Resorts after adding the Sydney casino to its client roster

VMLY&R Melbourne has launched the website for Sydney’s Crown Casino, which remains under construction.

It is the first stage of work that the agency has completed after it was appointed by Crown Resorts to develop the digital strategy and experience design for the casino, last year.

VMLY&R Melbourne will be working on Crown’s digital strategy

Jon Kenyon, managing partner at VMLY&R Melbourne, said: “We are super proud of the work and partnership we have already formed with the Crown team. The first release of the site is only the beginning, as deeper more personalised functionality is developed and launched throughout the year.

“We have huge ambitions for the agency’s digital and technology offerings this year, with a series of projects already underway and more in the pipeline.”

Sarah Bailey, VMLY&R Melbourne managing partner, added: “The diversity of our digital and technology work is really exciting. These capabilities allow us to bring real value to the table for our clients and promotes a culture of learning across the entire agency. Our team has the opportunity to work on a broad range of projects which is something we’re really passionate about.”

Along with the work for Crown, the agency has alluded to a series of upcoming projects for a range of clients.

After retaining the creative account for Monash at the end of last year, the agency has announced it is developing a series of virtual reality experiences for the university. It will also soon launch work for Ford’s customer experience.

VMLY&R Melbourne also holds the creative account for Defence Force Recruiting and works with Australia Post, the Department of Transport, Australian Unity and MTIA.

Sydney’s Crown Casino will open in Barangaroo in 2021.


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