VMO acquires Fit N Fast as part of expansion in health club space
VMO has acquired the media network at Fit N Fast as part of its plans to expand in the health club space.
The announcement:
VMO has taken over the media network at Fit n Fast, expanding its suite of health clubs in urban locations.
The acquisitions again strengthen VMO’s presence in health club locations throughout NSW, ACT and VIC – a further 331 screens have now been added to the multi-media network expanding the full health club footprint to almost 5,200 screens.
VMO’s Managing Director Anthony Deeble; “I’m delighted to announce the expansion of our health club footprint and offer our existing advertisers further opportunities across these assets. We are now reaching a broader range of active Australians than ever before with a 24 hour digital presence.”
Fit n Fast was formed in 2010 by a consortium of leading Australian fitness experts, including the founder of Fitness First; Tony de Leede. Today they have 20 locations with an active member base of 29,000.
Fit n Fast become synonymous with a value and accessibility proposition by offering 24 hours access and virtual Group Exercise. Their strategy is to offer a fitness solution for the whole community.
The screen network, now being sold under the VMO Active brand targets visitors 24 hours a day in high traffic, high dwell locations.
Michael Ryan, Director VMO Active comments; “this is a fantastic win for the VMO Active portfolio. The quality of customer experience and attention to innovation makes them an ideal media partner for us.”
This strategic acquisition further confirms VMO’s recently announced plans to deliver 10,000 digital screens and grow content in 2017.
Deeble adds; “this strategic acquisition also extends our content opportunities. With the acquisitions on AMG we have transformed from a purely DOOH business to one with a digital content and publishing arm. The same opportunity exists here and 2017 will see us grow our content offer leveraged by the strength of our Digital Out-of-Home network.”
VMO’s national Digital Out-of-Home network now stands at over 9,250 screens making VMO Australia’s largest digital outdoor network.
Source: VMO
How on earth do you justify to an advertiser that you have 331 screens in 20 clubs?. If you’re including screens on apparatus there is a minimal chance a member will choose the channel showing an advertisers ad. Talk member reach/eyeballs not screens
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