VMO has acquired the media network at Fit N Fast as part of its plans to expand in the health club space.

The announcement:
VMO has taken over the media network at Fit n Fast, expanding its suite of health clubs in urban locations.
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How on earth do you justify to an advertiser that you have 331 screens in 20 clubs?. If you’re including screens on apparatus there is a minimal chance a member will choose the channel showing an advertisers ad. Talk member reach/eyeballs not screens