VMO launches new brand identity and ‘engage active consumers’ positioning
Digital out-of-home network VMO has unveiled a new brand identity along with a supporting brand position, which focuses on the company’s promise to deliver engaged audiences.
The Hoyts-owned company, which rebranded to VMO from Val Morgan Outdoor in 2014, operates around 10,000 screens at 1,000 digital sites across the country along with a branded content publishing arm.
VMO’s rebrand promotes its ‘connecting engaged consumers’ message
