VMO launches new brand identity and ‘engage active consumers’ positioning

Digital out-of-home network VMO has unveiled a new brand identity along with a supporting brand position, which focuses on the company’s promise to deliver engaged audiences.

The Hoyts-owned company, which rebranded to VMO from Val Morgan Outdoor in 2014, operates around 10,000 screens at 1,000 digital sites across the country along with a branded content publishing arm.

VMO’s rebrand promotes its ‘connecting engaged consumers’ message

VMO’s new brand position, ‘engaging active consumers’, seeks to illustrate the network’s ability to connect advertisers to captive audiences across its properties which include service station display advertising, office lobby and lift displays.

Jane King, VMO’s head of marketing said: “In a crowded marketplace the new VMO identity stands out with unmistakable character and universal appeal. Designed to evoke confidence and edge, the revitalised brand is reflective of VMO’s individuality and progressive thinking.”

Dan Hill, CEO, Val Morgan Group commented: “VMO is a great acronym, easy to say and easy to remember. The challenge we set ourselves was to refresh our identity to reflect the evolution of our business and most importantly, to communicate the effectiveness of the VMO network.”


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