Ten promotes its programming credentials in ’10 reasons to buy’ campaign

Ten wants the industry to know its programming slate for the second half of 2018 is stronger than ever, targeting brands and advertisers in a ’10 reasons to buy’ campaign.

As well as insisting the network now has the “strongest second half of programming ever”, the campaign also points to Osher Gunsberg’s and upcoming Bachelor Nick ‘Honey Badger’ Cummins’ hair, the biggest ever series audience for Have You Been Paying Attention?, and Survivor host Jonathan LaPaglia’s biceps as reasons to buy.

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