VMO shares full-scale ‘domination activation’

VMO has revealed its new “domination activation at Chatswood Interchange”.

The announcement:

VMO has unveiled a brand-new domination activation at Chatswood Interchange, the premier retail and commuter hub to create the most powerful advertising destination on Sydney’s Lower North Shore.

This bold new concept transforms the precinct into a truly immersive brand experience, combining an elevated suite of ambient assets including a fully branded staircase, high-impact glass walkway decals, floor decals, column wraps, and flags. It also combines three of VMO’s existing premium large-format digital screens and eight strategically positioned path-to-purchase panels.

Paul Butler, managing director of VMO, said, “This evolved concept reimagines our existing domination and takes high-impact creative storytelling to the next level. It gives brands the ability to run bold, integrated campaigns across the North Shore’s biggest commuter and retail environment to reach an exceptionally diverse audience. It’s truly an opportunity like no other.”

Chatswood Interchange attracts over 19 million commuters annually, offering brands an unparalleled opportunity to connect with AB audiences, everyday shoppers, tourists, and multicultural communities, all in one high-traffic location.

Created in close collaboration with the Chatswood Interchange team, the new concept reimagines the previous domination, bringing brands to life across the full consumer journey. This enhanced execution delivers greater impact throughout the precinct and sets a new benchmark for out-of-home dominations.

Suntory Global Spirits -196 partnered with VMO through PHD as one of the first launch partners of the new domination. The campaign also extended across VMO’s national retail network.

Source: Val Morgan Group