Vodafone hands Host creative account

Vodafone Hutchison Australia has awarded Host the advertising account for its Vodafone brand following a pitch against George Patterson Y&R Sydney and Happy Soldiers.  

The three agencies were shortlisted last month, while incumbent Clemenger BBDO declined to be involved in the review.

Host will commence work with the telco on March 1. A VHA spokesman said the agency will be supported by Moon Communications Group, which will manage the retail creative strategy for Vodafone and 3 mobile stores.

Moon will also continue to manage the full creative activity for the 3 mobile brand.

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