Vodafone: kill your credit demons
In a new campaign for Vodafone, a blue monster is used to represent the worries young people have about running out of phone credit. ‘Kill your credit demons with new Vodafone all-time prepaid’, announces the narrative.
http://youtu.be/bnWZxlYds2Y
The was created by Host in collaboration with The Jamboree, and directed by Al Morrow at Jungle Boys.
Credits:
- The Jamboree – Creative Partner
- Host (Agency)
- Scott McIntyre – Business Director
- Julia Mahoney – Account Manager
- Tobey Duncan – Planner
- Charlotte Glennon – Broadcast Producer
- Production Company – Jungle Boys
- Director – Al Morrow
Think you might have inadvertently inserted a dot in the above address link Tim, so it’s not working.
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Ah, so that Smurf / Gobbledok lovechild is a “credit demon”. I see.
I can well imagine that the biggest acquisition barrier for Voda was customer confusion as to why they’d use a prepaid mobile service.
Another vapor-ad from a telco.
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What is the message here ? I don’t get this at all.
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So now Vodafail want to fill up their already flagging network with cheap arse, prepaid users on unlimited monthly credit. Way to say FU to any exisiting customers.
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Maybe fix up your network first before asking people to sign their life away with a mobile plan? Leaving Vodafone was the best feeling by the way.
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I’m surprised they’ve represented their poor network coverage in such an interesting manner 🙂
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It would make sense if the blue fuzzy monster represented Vodafone signal quality!
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but once you get credit, how do you make calls if you can’t get any coverage?
more like vodafail.
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Thanks for spotting, JHG. Now corrected.
Cheers,
Robin – Mumbrella