Vodafone merges sales and marketing roles as CMO departs
Vodafone will merge its sales and marketing leadership roles into a single position – a move that comes as the telco continues to seek a new creative agency following its split with Cummins & Partners in December.
Ben McIntosh to head newly merged Vodafone sales and marketing unit.
The decision by chief marketing officer Loo Fun Chee to return to her family in Malaysia has prompted the restructure, with Vodafone’s director of sales, Ben McIntosh, assuming the newly merged role of consumer business unit director.
McIntosh joined Vodafone on Australia in 2014 as director of sales after a 17-year career at Harvey Norman as GM for technology and entertainment retail.
Who would want to work with this chaotic organisation?
The Voda sales team have always wanted to control marketing ever since they came into the market. Good luck to whichever creative agency takes this on. Hope you’re a quick turnaround, low margin, retail specialist! Interesting to see if it goes in-house.
‘The brand is on track to work with its fifth creative agency in just six years.’
I’m just going to leave this here:
https://www.youtube.com/watch?v=2hBLYbR3Tn4
Exactly what went through my mind
Damn you! Was just posting the same thing.
Long time contender for the worst client in Australia. Pitching every two minutes, rubbish work and an inferior product.
Could they get worse?
Can’t get the ex-cmo’s name right, guys? Fun Chee?
Give me some more multicultural lamb appreciation ads, please!
Hi ‘Horse horse tiger tiger’,
Apologies for any cultural insensitivities – this error was more of an indication of our rush to get the story out than of any intended disrespect to Loo Fun.
We will be sure to give the multicultural lamb appreciation ads another view for good measure,
Vivienne – Mumbrella
Hi Viv and thanks for your response.
My team gets reprimanded by clients for failure to deliver accurate outcomes constantly, and no excuses are reasonable.
I suggest sucking it up and apologising for your lack of multicultural editorial skills.
Can you please apologise to Loo Fun and not me?
Last time a Sales & Marketing guy was in charge of Vodafone, was 3’s Nigel Dews. If my memory serves me correctly, Dews was at the helm when #Vodafail took hold.
Given the recovery in Vodafone’s NPS score has taken 5 long years, you’d hope the Vodafone board will ensure the new leader knows a thing or two about the value of brand in sales.
Changing agencies this often means something operational is needing a review, not moving the agency….IMHO…I would have thought.
Why do businesses have to re-pitch to get better work or a better relationship? Amazes me.
Could be a time to do more in-house perhaps?
We ALL know what “spending more time with the family” means…