Vodafone NZ enlists drift driver to prove the reliability of its coverage

July 22, 2016 9:30

Telco Vodafone New Zealand has joined its Australian brethren in launching a high risk stunt designed to prove the reliability of its network, co-opting drift car driver ‘Mad Mike’ to risk injury in a blacked out car relying on the network for his navigation.

The lap saw Mike Whiddett, along with Vodafone New Zealand director of 4G Network, Tony Baird, do a high-speed lap with the windows completely blacked-out, the only vision coming via four tablets fixed to the inside of the windscreen.

Whiddett described the experience, saying: “It was a little risky that’s for sure, and this was without a doubt the biggest challenge I’ve ever had behind the wheel.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics