Vodafone’s new campaign celebrates its expanded network coverage

Vodafone has hit the big red button and doubled its network coverage, in the latest campaign for the telco, via Thinkerbell.

Vodafone’s mobile reach will double from today, to reach more than 1,000,000 square kilometres of the country. The latest campaign plays on this expansion, with lab technicians at Vodafone HQ literally hitting a big red button to initiate the change.