Vodafone’s new campaign celebrates its expanded network coverage
Vodafone has hit the big red button and doubled its network coverage, in the latest campaign for the telco, via Thinkerbell.
Vodafone’s mobile reach will double from today, to reach more than 1,000,000 square kilometres of the country. The latest campaign plays on this expansion, with lab technicians at Vodafone HQ literally hitting a big red button to initiate the change.
Paul Swann, chief creative tinker at Thinkerbell, explains: “Vodafone activating double coverage is a big deal, we needed to create something that communicated the scale of this change – a big red button seemed like a pretty good place to start.
“This has been a particularly fun project to apply our measured magic to, and we can’t wait to see it out in the world.”
The spot was produced by Scoundrel, and will roll out across TV, cinema, online video, with support from OOH, radio and social.
Credits:
Agency: Thinkerbell
Client: Vodafone
Production: Scoundrel
Director: Ariel Martin
Post Production: ARC
Sound: Electric Sheep Music
Media agency: Starcom
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Well, double buggerall coverage is still f*ckall coverage.
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