Vodka Cruiser celebrates femme fun with The Veronicas via TBWA\Melbourne
Beverage company Vodka Cruiser has partnered with the Australian music duo, The Veronicas, in the latest campaign to break down the societal stigma associated with female pleasures and femme masturbation.
The artists, Lisa and Jessica Origliasso, has launched an initiative called ‘The Solo Project’ with Vodka Cruiser. Produced by BRING, each of the sisters has produced a solo music track and music video, celebrating self-pleasure and encouraging more females and femmes to talk openly about the topic.
Created by TBWA\Melbourne, the campaign will roll out across PR, social, paid media and digital alongside the music videos.
Executive partnerships director at BRING, Brooke Pilton says: ‘The Solo Project has been an incredibly fluid and intimate collaboration between BRING, The Veronicas, Vodka Cruiser and agency partners.
“With ‘Seeing Stars’ and ‘Cruisin’ On My Own’, we have two genuinely exciting tracks and we cannot wait to see how fans engage with them.
Vodka Cruiser has recently launched a survey, finding that while 72% of Australian women find masturbation to be fun and healthy, 57% admit to feeling ashamed when they masturbate.
Both tracks are available across music streaming platforms and in limited vinyl for purchase on Vodka Cruiser’s website, with all proceeds going to charity.
Credits:
Client: Carlton & United Breweries Premium Beverages
Creative Agency: TBWA\Melbourne
PR Agency: Eleven
Media Agency: PHD
Music Agency: BRING: Universal Music for Brands
Adam Ireland, General Manager
James Griffiths, Executive Creative Director
Brooke Pilton, Executive Partnerships Director
Jon Darren, Creative Director
James ‘Wilko’ Wilkinson, Creative
Chris Russell, Brand Partnerships Director
Isabella Ziino, Account Manager
Video Production: Eight
Director: Courtney Brookes
Director: Anita Lee
Executive Producer: Lib Kelly
Producer: Jess Belgiovane
DOP: Tyson Perkins
DOP: Alex Leeway
Editor: Jordan Swioklo
Colourist: Alina Bermingham
Online Artist: Jess Morgan
Photographer: Jordan Kirk
Choreographer: Sophie Holloway
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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