Vodka Cruiser launches new brand platform ‘Say Less’ with TBWA Melbourne

Andrew Banks

February 22, 2022 2:11

Premix brand Vodka Cruiser has today launched its new brand platform – “Say Less” via TBWA\Melbourne.

Inspired by a love for nostalgia and the rise of Y2K culture, ‘Say Less’ champions a fun, carefree attitude. Supporting the launch is newly announced brand ambassador, Aussie comedian Lucinda “Froomes” Price.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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