Vogue Australia launches Fashion’s Night In
Vogue Australia has announced the launch of an online shopping night to be run through its website on June 8.
The announcement:
May 19, 2011 –
VOGUE Australia has launched a new initiative Fashion’s Night In with the generous support of PayPal to celebrate the best of fashion shopping online. The one-night-only online shopping event is an exciting compliment to the hugely successful VOGUE Fashion’s Night Out in September and kicks off online on June 8 from 5pm -11pm AEST at vogue.com.au.
VOGUE Fashion’s Night In was created in response to current research that shows increasing levels of online shopping in Australia both domestically and abroad. Powerhouse online retailer Net-A-Porter.com lists Australia as one of its biggest international markets* and research from ThinkSpot further reveals that 45 per cent of respondents purchase online fashion and 28 per cent purchase a beauty item online at least once a month.**
Kirstie Clements, Editor-in-Chief, VOGUE Australia says, “Online shopping plays a pivotal role in the life of modern Australian women and their growing demand for access to both local and international fashion. Fashion’s Night In is to engage that audience in a celebration of online shopping where vogue.com.au unites a selection of great brands to provide exclusive offers to our audience for one night only.”
Over 90 Australian and international brands and online shopping portals are participating in Fashion’s Night In. They include:
– Net-A-Porter.com
– MyCatwalk.com
– MyWardrobe.com
– Strawberrynet.com
– Akira
– Ginger & Smart
– Sass & Bide
– Camilla and Marc
Beauty brands Clinique, Estée Lauder and Napoleon Perdis, as well as Myer, Sportsgirl, Oroton and Georg Jensen are also involved.
“Many of our advertising partners are now using our print and digital assets to connect path to purchase shopping as they add etailing to their retail offer. Vogue Fashion Night In takes the brand message one step further for our clients with the authority of Vogue an online shopping space to help further push their products to consumers and drive sales for them in Australia,” says Zara Curtis, commercial director, News Magazines.
Each participant will provide a special offer for the night: an incredible discount, gift with purchase, competition, bespoke collection or free shipping. Visit vogue.com.au for a complete list of brands involved and check back on June 1 for the exclusive deals on offer for the special night.
The VOGUE team and a selection of special guests will be posting regular updates from the VOGUE Fashion’s Night In event hub. Join us on facebook.com/VogueAustralia or follow us on Twitter @vogueoz for up-to-the-minute #VFNI updates.
Source: News Magazines press release
