F.Y.I.

Crocs attempts to convert Facebook fans to email subscribers

May 19, 2011 1:51

Footwear brand Crocs has launched an online ad campaign to convert its Facebook fans into email subscribers.

The announcement:

Sydney, Australia (May 19, 2011) – Crocs, Inc., a leading international footwear retailer, announced today its latest interactive marketing campaign is converting thousands of the company’s nearly 350,000 Facebook “fans” into email subscribers.

Developed by Digital Evolution Group and powered by interactive marketing provider ExactTarget, Crocs’ “Facebook Collect” campaign gives Facebook users a chance to sign up for email communications on Croc’s fan page in exchange for a special 20 percent off coupon.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics