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Voice beats MKR but audience fades on 2012

the voice logoNine’s The Voice took first blood in the Monday night battle with Seven’s My Kitchen Rules on Monday night.

The Voice rated 1.874m metro viewers, according to preliminary overnight metro ratings from OzTAM, making it the most viewed program of the day. However, the second night audience was significantly lower than last year’s 2.533m.

Second for the night was MKR, with 1.586m viewers.

House Husbands also made a solid return for Nine, with 1.135m viewers, seventh for the night. It was ahead of Seven’s Revenge which rated 971,000 and 840,000 for its double episodes.

Ten’s The Biggest Loser was badly squeezed, rating 552,000, 20th for the night. Can Of Worms was 27th for the night, with 362,000 viewers.

In the key demographics, The Voice easily won in 18-49, followed by MKR, then House Husbands, then Revenge. Biggest Loser was 11th.

Meanwhile, Nine’s Today made the most of the Logies aftermath with its show from Crown Casino rating 439,000, ahead of Sunrise’s 376,000.

In the mid-morning battle, Seven’s The Morning Show (191,000) finished ahead of Mornings (174,000).

Nine won the night with a 28.1 per cent share. Next came Seven with 25.3 per cent, ABC1 with 13.8 per cent and Ten with 8.9 per cent. It was a bad night for SBS1, which came in behind 7Two, 7Mate, Go and Eleven.

More follows later

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