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The Voice tops the ratings leaderboard, but Ten’s Have You Been Paying Attention? wins in key advertising demographics

Nine’s reality singing contest, The Voice, topped the ratings ladder last night pulling in 1.109m metro viewers.

According to OzTAM’s overnight preliminary metro ratings, The Voice’s popularity helped Nine to win an overall audience share of 22%.

Coming in second was Seven with 18.9% followed by Ten with 15.8%. Meanwhile ABC saw a 13.7% share ahead of SBS’ 3.8%.

Going head-to-head with The Voice at 7.30pm was Seven’s renovation show House Rules which averaged 874,000 metro viewers – improving from last week’s 606,000.

Ten’s reality cooking show Masterchef finished third in the timeslot – and eighth overall – managing 861,000 metro viewers, dropping from last week’s debut audience of 1.06m.

Nationally – taking into account both regional and metro affiliate stations where the program is broadcast – The Voice averaged 1.547m while House Rules saw 1.405m tune in, both beating Masterchef’s 1.186m national audience.

Have You Been Paying Attention? aired last night on Ten at 8.40pm and saw 839,000 metro and 1.177m national viewers tune in, beating ABC’s audience of 643,000 for Four Corners.

Have You Been Paying Attention? was the most-watched program across key advertising demographics 16-39, 18-49 and 25-54.

In news for the evening Nine News at 6pm obtained 1.107m metro viewers topping Seven News’ 1.093m.

At 6.30pm Nine News averaged 1.101m ahead of Seven News/Today Tonight’s 1.040m.

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