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Ex-Mediacom Melbourne MD Anny Havercoft joins Yahoo7 as head of brand

Former Mediacom Melbourne managing director Anny Havercroft has joined Yahoo7 as head of brand.

Anny Havercroft joins Yahoo7

Havercoft replaces Andrea Rule who last month joined Carat as chief marketing officer.

In her new role Havercroft will “establish and consolidate a clear market leadership position, oversee operations of commercial content integration and drive strategic, innovative thinking and solutions for Yahoo7’s client and agency partners”.

She joins the digital company after exiting Mediacom nine months ago.

Havercroft also ran a corporate accelerator program focused on HR technology, for Slingshot Ventures.

She will report directly to Paul Sigaloff, chief revenue officer.

Sigaloff said: “Our proposition this year has focussed tightly on our capabilities across data, content and technology and this strategy has really been delivering for us.

“We’re absolutely thrilled to have secured Anny as head of brand. It’s a critically important role in realising our strategic plans and we have a number of key initiatives launching this year that will be real game changers for both the business and our clients. We couldn’t have found anyone equipped with better credentials to deliver on these goals, and drive innovation and leadership across our business.”

Havercroft, who joined the company this week, said: “Yahoo7 is a digital powerhouse in data, content and technology with an exciting future ahead. I am thrilled to join the talented team as we evolve the brand solutions offering for partners, agencies and marketers.”

Havercoft’s appointment comes as Yahoo7 also hires Mary Evans as group sales manager for the company’s agency sales team.

Evans will lead a team responsible for a group of key agency partners for the business in NSW.

She joins Yahoo7 following a five-year stint at travel deal provider, Travelzoo, both in her native UK and Australia, where she was mostly recently head of sales.

Evans, who will be based in the Sydney office, started on Monday.

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