Volatility in the radio ratings; Our retail media program revealed
Welcome to a midweek update from Unmade.
Below, we explore some unusual gyrations in yesterday’s radio ratings, and even further down, Seven’s share price hits another three-year low on the Unmade Index.
Topics
Get the sample size and composition right, select a data-collection technology that will deliver reliable data at an agreed frequency, give it a year or 18 months to settle in before anybody starts cracking fizzy wine bottles to celebrate. Something’s wrong, and needs fixing. It has been for eons. Please don’t tell me the listener data is still being recorded by diaries. Sailing ships were pretty much done by the end of the 19th century.
Who’s on the JICRAR?
Thanks for the comment, Steve. That’s a good point. I’ve been meaning to get on top of which of the currencies are genuine Joint Industry Currencies. I’ve a hunch there aren’t many real JICs remaining
Love a challenge! A 3.6 point drop in all subscriber share, in one survey is not something experienced in a long while, if ever. FIFA WWC/Matilda’s have been more disruptive to media habits than the market realises, but still cannot explain this. My guess, like yours Tim…the vagaries of survey sampling.
Thanks, Steve. I hoped you’d respond to the Bat Signal! Interesting thought re the football!