Volkswagen consolidates commercial vehicle and Skoda brands with DDB Sydney following pitch

Volkswagen Group Australia has appointed DDB Sydney to handle its creative account for its Volkswagen Commercial Vehicles and Skoda brands, Mumbrella can reveal.

The appointment follows an extensive review and pitch process which kicked off in September last year.

Mumbrella understands DDB Sydney, the incumbent Volkswagen Passenger Vehicles agency, beat out rivals Host and Droga5 for the accoun, while the Skoda business passes to it from incumbent The Works.

Volkswagen Passenger Vehicle’s general manager of marketing Ben Wilks said: “We are pleased to continue our long term relationship with DDB. It was a difficult decision due to the impressive calibre of the pitching agencies, however, DDB provided the best fit for our business.”