Volkswagen shines a light on the moments in life that only happen to its drivers in latest series of ads

In a new series of ads Volkswagen has highlighted the unique and obscure moments with family and friends that its cars are present for.

The latest ad for the Amarok V6 Canyon shows two men in the Volkswagen ute offering to help another man whose car is bogged in mud, despite the latter’s insistence he is just parked there.

Volkswagen commercial vehicles marketing manager, Nick Reid, said: “When you’re off-roading and something goes wrong, you feel like a right idiot – especially when your mates find out. The Amarok spot demonstrates that whatever you get into, the Amarok V6 Canyon gives you the power to get out of.”

Another recent ad in the series is for the Golf model, which shows a father making twists and turns with the vehicle preventing his daughter from eating an ice cream in the back seat.

DDB Sydney chief creative officer, Ben Welsh, said he’s proud of the work because it’s inherently human.

“The best Volkswagen ads always are. We’ve married human insights with Volkswagen models to create some charming stories.” he said.

Earlier ads in the series, which went to air in July, show a young man picking up his drunk parents from a toga party in a Tiguan, and a boy admitting to his father that he doesn’t like footy whilst sitting in their Polo.

The campaign is running across TV, digital, social, OOH and through VW’s partnership with The Block.


DDB Sydney
Chief Creative Officer: Ben Welsh
Creative Partners: Jade Manning & Vincent Osmond
Creatives: Tristan Cornelius, Chris Johnson, Chris Ott, Jeremy Hogg, Richard Shaw
Managing Partners: Mandy Whatson & Nick Russo
Group Business Director: Astrid Noble
Senior Business Directors: Lisa Little-Cain & Oliver Gould
Senior Business Managers: Alex Lawton & Luke Thistleton
Business Manager: Hannah Makris
Business Coordinator: Rasheida Cooper
Chief Strategy Officer: Carl Ratcliff
Planning Director: Annabelle Rogers
Head of Integrated Content: Sevda Cemo
Senior Producer: Anna Wright-Hands
Production Coordinator: Izzy Robertson

Marketing Communications Manager: Rowena Kanna
Brand and Retail Communications Manager: Julia Reimnitz
Brand Communications Specialist: Hayley Phillips
Volkswagen Commercial Vehicles
Marketing Manager: Nick Reid
Product Marketing Manager: James Thompson
Retail & Digital Communications Manager: Nathan Johnson

Production Company – Revolver/Will O’Rourke 
Director: Matt Devine
Managing Director/ EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Serena Paull
DOP: Crighton Bone
Post Production: Arc
Editor: Peter Sciberras
VFX Artist: Eugene Richards
Colourist: Billy Wychgel
Producer: Jess Calvert
Original Composition: SILK
Composers / Producers: Will Canning, Arian Jalali
Executive Producer: Chris King
Sound & Music House: Rumble Studios
Sound Designer: Cameron Milne
Composer: Johnny Green
Sound & Music Producer: Michael Gie
Casting: Danny Long Casting


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