Volkswagen’s ‘impressive, original and disruptive’ car ad wins Mumbrella’s October Ad of the Month

Mumbrella has revealed the winner of the October edition of Ad of the Month, with the industry choosing Uber, Volkswagen, ALDI, Football Federation Australia and Dying to Live Jesus ad. Volkswagen's ad which was "too powerful for TV" has won Mumbrella's October Ad of the Month.

DDB Sydney’s “too powerful for TV” Volkswagen ad has won Mumbrella’s October Ad of the Month, beating out competitors Uber, ALDI, Football Federation Australia and Dying to Live Jesus ad.

The ad won Ad of the Month with 48.53% of the votes and was labelled as “humours, clever, simple and epic”.

“Too Powerful For TV is everything this country’s industry has been waiting for,” one voter said.

Another praised the commercial stating: “It resonates with every market and every age bracket on so many levels – so rare for ads today. Winner.”

Others said: “Because car ads need to stop following the same cookie cutter formula. This ad mocks that formula with a playful and entertaining manner.”

“The new Volkswagen ad for Amarok breaks the rules of advertising which is cool. It’s unlike other car ads of its class and stands out. Why not take the Mickey out of advertising once in a while, hey?”

Andrew Little, DDB Group Australia’s CEO, said in a statement to Mumbrella: “The Amarok campaign is the perfect example of fame, feeling and fluency in action. We have amazing clients who deserve this kind of work.”

This is the third time DDB Sydney have taken home Mumbrella’s Ad of the Month award after winning April’s Ad of the Month for its “captivating” Westpac ad and July’s Ad of the Month for another “powerful” and “creative” Westpac ad.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.