News

Volunteering Unplugged project reaches out to young Aussies

Some of Australia’s leading bloggers have been  persuaded to join a campaign to champion the value of doing volunteeer work.  

The Volunteering Unplugged blog has launched today on Seek’s Volunteer section to coincide with National Volunteer Week. One of the aims is to reposition the concept of volunteering as being attractive to young people, rather than something that any older people do.

The project seeks out inspiring volunteering stories.

Seek Marketing Director Helen Souness said the idea of Volunteering Unplugged was to use social networking to make it easier for those interested in volunteering to share their experiences. She said: “We hope this new tool will inspire many more young people to take up volunteering.”

Various bloggers have already contributed their own stories.

Strategic comms agency Naked has been working on the project. The Volunteering Unplugged blog features a contribution from managing partner Adam Ferrier arguing the positive psychological benefits of volunteering.

Update: Julian Cole has more on this at his blog.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.