VOZ enters final stage before launching ‘the most accurate picture of Total TV viewing in Australia’

Virtual Australia (VOZ) has entered the final phase of “a complex and technically challenging proposition” that will see it become Australia’s reporting standard and trading currency in 2024, providing “the most accurate picture of Total TV viewing in Australia”.

The first phase, launched in May, saw the release of daily next-day ‘overnight’ VOZ data; delivery of the ‘quarter hour audience files’ (QHFs) on which broadcasters and media agencies transact; and publication of Total TV program ranking and audience reach reports. (Here’s a detailed explainer of VOZ.)