Confused about the future of Australian TV ratings? Let OzTAM explain

Virtual Australia, or VOZ is Australia’s new Total TV ratings standard. Introduced in May, VOZ combines broadcaster viewing on traditional television sets, smart TVs, computers, tablets, smartphones, and other connected devices to offer a granular yet sweeping reporting metric for the Australian TV industry.

However, given its nascent status, there have been a lot of early confusion over what exactly VOZ offers, and how it works. Foxtel’s recent announcement of its own measurement system, ahead of VOZ Streaming — set to launch next year and offer a similar metric for the fast-growing streaming TV market — has added an extra wrinkle to an already complicated landscape.

Here to explain it all is Kevin Dillon, director of industry development, at OzTAM.