Vue de Monde and CUB’s Actual Vodka Seltzer added to 3 Degrees Marketing’s client roster

Communications agency 3 Degrees Marketing has won four new public relations clients including Carlton & United Breweries’ (CUB) new Actual Vodka Seltzer and fine dining restaurant Vue de Monde.

In response to COVID-19 restrictions placed on the hospitality industry, Vue de Monde launched ‘Vue to you’ including ingredients packages that correlate with masterclasses by executive chef, Hugh Allen.

Vue de Monde’s first masterclass taught participants how to make its chocolate soufflé

3 Degrees Marketing has been charged with raising awareness of Vue de Monde’s initiative.

Actual Vodka Seltzer is CUB’s response to the growing demand for low-calorie pre-mix drinks.

Actual senior marketing manager, Marc Lord, said: “The hard seltzer market grew from nothing to become a multi-billion-dollar business in just five years in the United States. This is the next big thing here in Australia, and that’s why Carlton & United Breweries created Actual.

“Consumers now want simple, no-nonsense alcoholic drinks and that’s what Actual is. Standing in front of the RTD [ready to drink] and craft beer fridges with thousands of flavours, it’s hard to make a choice, so we’ve made it simple.”

3 Degrees Marketing is now also representing the brands Activated Probiotics and Ari & May Fine Tea Co.

Amidst the COVID-19 pandemic, Activated Probiotics’ communications has focused on the role probiotics play in maintaining a healthy immune system.

3 Degrees Marketing aims to deliver integrated PR campaigns, event activations and digital communications for all of the brands it services.

3 Degrees Marketing managing director, David Abela, said: “It’s been such a turbulent period for our industry (for all industries), with clients in some sectors pressing pause and others needing additional support. After 16 years of working in the PR and communications space, we’re proud (and grateful) that brands look to 3 Degrees when they consider how PR can benefit their business objectives.”


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