AFL stars remind ‘benched’ Australians to take it easy after isolation in Drink Wise campaign

Ahead of the return of the AFL 2020 season in June, Drink Wise is reminding footy fans to stay healthy by drinking in moderation.

The ad features Collingwood coach Nathan Buckley and Richmond captain Trent Cotchin comparing the feeling of isolating at home to being ‘benched’.

The campaign was created by Drink Wise’s ‘storytelling agency’ Enthral. in December last year, the organisation awarded its creative account to The Monkeys.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.