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WA-based creative agency welcomes Will Miles as design director

Independent creative agency Berlin has welcomed renowned branding and creative talent Will Miles to its team as its new design director.

He joins the WA-based agency with over 20 years experience, including Havas/Host and Special, as well as his own consultancy, Nice Monday, and globally-acclaimed branding and design studio UNKL.

Throughout his career, Miles has worked with leading global and local brands including Cadbury, Tourism WA, Coca-Cola, Air New Zealand, Lego, and Bankwest, among other.

“It’s an absolute boon to welcome someone of Will’s calibre into the agency full-time,” said John Linton, co-founder and managing partner at Berlin.

“We’re very deliberate with our model – slowly building a small team of world-class, in-house leaders that our clients will always have direct relationships with; while also expanding our network of specialist creative and production freelancers we can match to specific client needs. Will’s a very important piece to the puzzle.”

Rich Berney, co-founder and ECD of the agency, added: “Will’s got such nice colours – for example, his beard is a rich orange. Also, he laughs a lot and loves the heck out of his kids.

“He’s a wonderful man, really. I think we’re going to be great friends.”

Miles described Linton and Berney as “unique talents and lovely human beings” and said he’s looking forward to working with them.

“That combo, plus their ambition for Berlin to not only be outrageously good but also do some good was super appealing. I can’t wait to get started and get my suit jacket dry-cleaned,” he concluded.

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