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WA creative stalwart Paul Yole stepping back from The Brand Agency ahead of retirement

Retiring: Paul Yole

Retiring: Paul Yole

One of WA’s most prominent admen Paul Yole is stepping back from his duties at The Brand Agency as he prepares to head into retirement in June 2016.

Englishman Yole, who has been with the STW owned agency for the last eight years, announced today he is gradually to step back from his role as director of agency development and will step down from the national board next year.

“I feel like we’ve got the Agency and the people in a really good place and I can step back gradually and play more of a guiding role,” he said in a statement.

Yole started his career in 1979 at Hall Advertising in the Scotland’s rising to group account director, before being lured to WA in 1986, eventually starting Bowtell Clarke & Yole which merged with Gatecrasher in 2013.

After a two year stint as director of marketing for UK brand Quik Fit he returned to WA and enjoyed a four year stint with Marketforce before joining Gatecrasher as director of client services in 2003, and then The Brand Agency in 2007 as strategic planning director.

Brand CEO Steve Harris said: “Any way you look at it Paul’s been a key driver of our business and creative success, and the vibrancy of the industry.

“He’s played a critical role in the success of The Brand Agency, and of everyone who works here. As well as his importance to our culture and the quality of the work we produce, he has tirelessly worked to raise our standards and encourage our people and our clients to think big.”

“Typical of Paul’s professionalism and way of working he has chosen to give us a long lead time to prepare and adjust.”

Amongst his recent successes was the much acclaimed Break The Barrier campaign for St John’s Ambulance WA, which won a number of awards including the TV Ad of the Year gong at the 2014 Mumbrella Awards.

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