WA Govt launches public awareness campaign for flu season, via 303 MullenLowe

July 10, 2024 9:38

Western Australia’s Department of the Premier and Cabinet, and Department of Health, are aiming to tackle vaccine misinformation via a new public awareness campaign from 303 MullenLowe, Mediahub and Carat WA.

Aiming to educate the public about the importance of vaccines and encourage people to get vaccinated as per the WA immunisation schedule, ‘Don’t Assume You’re Immune’ raises awareness of the potentially life threatening complications of vaccine-preventable diseases.

Developed to drive medium and long-term behaviour change around immunisation, the campaign’s message has been created with “a strong sense of compassion, rather than compliance”, according to 303 MullenLowe Perth’s chief strategist, Matt Oakley.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.