WA health launch new pregnancy guidance campaign via 303 MullenLowe Perth

January 14, 2021 10:18

New campaign Alcohol. Think Again. is warning of the dangers of drinking alcohol during pregnancy by demonstrating the inability of the placenta to filter alcohol with red wine poured straight from the glass into a transparent model of a baby.

The key message being conveyed is ‘any amount a mother drinks, the baby drinks’. When a mother drinks alcohol it results in the baby carrying the same blood alcohol level, which can have detrimental effects on its development.

The campaign was created by 303 MullenLowe Perth, which was appointed by the Cancer Council WA in October to provide creative services for Western Australian Mental Health Commission’s (MHC) programs Alcohol. Think Again, Drug Aware and Strong Spirit Strong Mind.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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