Ward6 takes Dr LeWinn’s to a younger audience with ‘Old Can Wait’

Tim Burrowes

March 30, 2011 6:45

Sydney-based Specialist health agency Ward 6 has created a new campaign for anti-ageing skincare brand Dr. LeWinn’s which goes to air from Sunday.

The ad – “Old can wait” – features clocks drifiting down a stream.

Eveline Albarracin, head of marketing at Valeant Pharmaceuticals, said “When we first purchased Dr. LeWinn’s consumers told us the brand was old and dated. Something their nanna would use. But since our brand re-launch in May last year we’ve started to attract a new generation of women. The re-launch theme of “Old Can Wait” has now been extended to include TV.’

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.