News

Ward6 takes Dr LeWinn’s to a younger audience with ‘Old Can Wait’

Sydney-based Specialist health agency Ward 6 has created a new campaign for anti-ageing skincare brand Dr. LeWinn’s which goes to air from Sunday.

The ad – “Old can wait” – features clocks drifiting down a stream.

Eveline Albarracin, head of marketing at Valeant Pharmaceuticals, said “When we first purchased Dr. LeWinn’s consumers told us the brand was old and dated. Something their nanna would use. But since our brand re-launch in May last year we’ve started to attract a new generation of women. The re-launch theme of “Old Can Wait” has now been extended to include TV.’

A new line extension called Dr. LeWinn’s Synergise will also launch alongside the TV campaign.

The campaign includes TV, print, outdoor and online.

Credits:

Client

Valeant Pharmaceuticals

Eveline Albarracin – Head of Marketing

Courtney Sims – Brand Manager

Creative

Creative Director: Hugh Fitzhardinge

Copywriter: Steve Samuel

Art Director – Richard Price

Planning

  • Head of Planning – David Cousins
  • Strategic Planner – Holly Williams
  • Client Service Account Director: Daniela Rocca
  • Agency producer: Amanda Cain
  • Director Sally Shapcott
  • Production Curious Films
  • Media Ikon
  • Music and sound production Nylon
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