Warner Bros. Discovery appoints Special to launch streaming service in Australia
Warner Bros. Discovery has appointed creative agency Special to lead the impending launch of its new streaming service Max in Australia.
Special will be working across brand strategy, advertising, earned media and content, following a competitive pitch.
So far, no concrete launch date has been set for the streaming service’s entry into the Australian market, aside from WBD committing to the first half of 2025.
Regardless of when it enters the market, the service will hit the ground running, with content from HBO, Warner Bros., Discovery, Animal Planet, Cartoon Network, and massive franchises such as Harry Potter and the DC Universe.
WBD’s local director of marketing and publicity, Sasha Mackie, said: “Launching a brand like Max is a once-in-a-lifetime, so we needed an agency as bold as the opportunity.
“Enter Special: from day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max. We can’t wait for Australia to see what’s coming – it’s going to be special in every sense of the word.”
Lindsey Evans, partner and CEO at Special Australia, added: “From the outset the Warner Bros. Discovery team inspired us with their smarts, passion and ambitious drive to set a new standard.
“This, coupled with their premium product offering, creates a unique opportunity to engage in the conversations and moments that matter to people, leaving lasting cultural impact and extraordinary value creation.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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They said first quarter of 2025 indicating that it should be out by march
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Any word on how this will affect Binge? Binge seems to be the first home of any WB content mainly DC and HBO, case in point, the recent additions of The Pitt and Creature Commandos.
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