Warner trials social media for Hangover release

Warner Home Video is to make one of its first forays into social media-based marketing with a Facebook competition to promote this month’s DVD, Blu-ray and On Demand release of The Hangover.   

The HangoverSydney-based Daemon Group’s digital arm won a competitive pitch to cary out the campaign which aims to tie in with the film’s plot by asking consumers to submit party photos via Facebook to win a trip to Las Vegas.

Daemon’s digital planning director Mandi Bateson said: “As the brand has had limited experience in the social media space previously, it’s an exciting opportunity and should prove an important yardstick for future digital campaigns. Ultimately however, the success of this campaign will be judged on its ability to establish valuable long-term relationships with the target audiences.”

The agency will also look to seed content across Twitter and Facebook feeds.


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