Water Polo Australia and News Corp partner for broadcast deal

Water Polo Australia and News Corp Australia have announced a national live streaming and broadcast partnership.

Last month, News Corp also inked a deal with Netball Australia to broadcast its competitions across News Corp platforms, including Kayo.

News Corp Australia will livestream the Australian Waterpolo League and Australian Youth Water Polo Championships

The announcement is the latest in the sports streaming wars, after Amazon Prime acquired the rights to broadcast the Australian Swimming championship  and Nine’s Stan Sport acquired the rights to broadcast Rugby Union. Challenger brand Sports Flick has also emerged, with the acquisition of the broadcast rights to the UEFA Women’s Champions League.

The deal will see the Australian Waterpolo League (AWL) and Australian Youth Water Polo Championships (AYWPC) live streamed across the News Corp Australia mastheads, including The Courier-Mail, The Australian, The Daily Telegraph, Herald-Sun and The Advertiser. Delayed replays of the AWL finals and the Australia Green v Gold Exhibition Series will also be available on Kayo.

Over 140 water polo matches will be streamed across the two events.

Richard McInnes, Water Polo Australia CEO, said: “We are excited to be partnering with News Corp for our marquee events to deliver more live water polo than ever before.

“Not only does News Corp offer a great platform for water polo fans, but it provides us with a unique opportunity to reach new fans as part of a fully integrated media solution.

“To have the ability to stream live more than 140 games with replays across leading dedicated sports broadcaster KAYO, gives us the chance to showcase the very best of our sport from the grassroots clubs competition through to our elite, including our Australian Olympic squad members.”

Bryce Johns, News Corp’s executive editor of digital, said: “Water polo is a progressive sport and streaming is a great innovation in the publishing world. It’s a match made in heaven.”


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