Wavemaker and Carat retain SA Government’s media account

Wavemaker Adelaide and Carat Adelaide have retained their seats on the South Australian Government’s media account, with the former extending its 13-year relationship with the government.

Wavemaker was first appointed in 2010 as MEC. After this latest contract renewal, it will remain the sole supplier for functional advertising services and media negotiations/reporting.

Wavemaker Adelaide team

In terms of shared duties, Wavemaker retained its place on the panel for brand campaigns alongside Carat Adelaide, as both were appointed alongside Reprise in 2019.

A South Australian Government spokesperson confirmed that the new media panel, consisting of Wavemaker and Carat only, will begin their duties on 1 July.

Wavemaker Adelaide managing director Phil Mumford said: “We are thrilled to continue our partnership with the Government of South Australia.

“This extension is a testament to the strong foundation we have built over the years and the exceptional work our team has consistently delivered through our commitment to positively provoking growth for all clients.

“We are dedicated to driving impactful campaigns that resonate with South Australians and support the government’s objectives.”

Adele Gibb, Carat SA managing director, said: “We are thrilled to continue our partnership with the South Australian government. We are excited to be once again collaborating with Wavemaker to deliver strong, impactful and meaningful results for our amazing state.”

Wavemaker Adelaide is in the midst of defending its Mitsubishi media account against Carat and Mediabrands’ UM. The account is said to be worth between $40 million and $50 million.

This article has been updated since publishing. 


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