Wavemaker launches exchange program, welcomes US-based talent to Sydney

GroupM’s Wavemaker has launched its ‘Provocative Pioneers’ talent exchange program in an effort to enhance collaboration and connection across its global offices, and has welcomed its first two US-based employees to Sydney.

In line with the agency’s mission to “provoke” growth for its clients and people, the program is designed to inspire employees across the world and ultimately elevate global client knowledge.

For the next fortnight, LA-based programmatic media director, Melissa Saroyan, and NY-based client investment lead, Tatiani Patrón, will be embedded with the Sydney Wavemaker Paramount team to get an inside look into the unique challenges facing the local market.

(L-R): Wavemaker’s NY-based Tatiani Patrón, Sydney-based Peter Andrew, and LA-based Melissa Saroyan

The experience will be reciprocated, with Sydney-based group director, Peter Andrew, set to head to LA later this month.

“Provocative Pioneers is an amazing initiative that breaks down borders and allows our top talent to immerse themselves in the culture of our international offices. It’s an exceptional opportunity that Wavemaker can offer, and we’re thrilled to host Missie and Tatiana here in Sydney and excited for Peter Andrew to join our colleagues in LA later this month,” said Peter Vogel, CEO of Wavemaker ANZ.

“What makes this program unique is the way we are bringing the client along for the journey, magnifying the lessons for all involved. It’s an exceptional opportunity that we can offer.

“We should never underestimate the positive impact of knowledge sharing when it comes to building skills and unlocking connections for the benefit of our clients and our people.”

Patrón said it’s an exciting experience to take part in, and through the program she has gained not only invaluable insights, but also forged meaningful connections.

“The ability to share our ideas and best practices across the globe has been immensely beneficial and insightful for both the US and Australian teams,” she said.

“Whether it’s sharing ideas or being inspired by fresh perspectives, the value of this cross-cultural exchange cannot be overstated.”

Patrón and Saroyan will work with Wavemaker’s Australian client, Paramount.

Paramount marketing director, Erin O’Neill, said the team were thrilled to be chosen for the program: “It has been an invaluable opportunity for Paramount Pictures Australia to connect with Wavemaker’s talented team from LA and New York.

“Through this partnership, we have gained fresh insights and perspectives and helped continue to strengthen our global projects. We are grateful for Wavemaker’s commitment to nurturing their talent and fostering global collaboration.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.