Indie creative agency We Are Different has launched an industry-first program – ‘Creator in Residence’ – to deliver insights around content creation and consult brands to better engage with creators, Mumbrella can reveal.
The program was created to address the need for greater collaboration between brands and talent, to develop more authentic, channel-first creator content.
Taylor Reilly, founder of fast-growing creator management agency Reilly Talent, will be the first to participate in the program.
The 23-year-old has over 50 million followers worth of creators under his wing, with talent producing content across TikTok, Snapchat, Instagram and YouTube.
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Stuart Terry, founder and director of We Are Different, said: “We’ve designed a program that empowers the team and wider industry to stay up to date with the ever-evolving creator landscape, while maintaining Different’s strength as a talent agnostic and channel agnostic earned-first creative agency.
“We’re energised by the program and excited to see Taylor and his team of talent shine as our first ‘Creator in Residence’.”
Taylor Reilly
Reilly added: “The talent we work with represents the next generation of content creators with millions of followers at their disposal. More can be done to bridge the gap between agencies, creators and brands.
“We’re excited to contribute our knowledge and creativity, ultimately helping build an industry that supports more authentic, channel-first creator content that performs for brands.”
Additional creators will be appointed to the program every quarter, ensuring fresh thinking and creator insights are being delivered to support the community.