We Are Different wins PR duties for Brown-Forman

Kalila Welch

November 22, 2022 3:28

Brown-Forman, the global spirit business that owns Jack Daniels, has appointed We Are Different as its exclusive PR agency partner across Australia.

The appointment comes after a competitive pitch process with We Are Different to lead earned-first creative across the company’s collection of iconic spirit and ready-to-drink brands, including Jack Daniel’s, Woodford Reserve, El Jimador, Herradura, Benriach, The GlenDronach and Part Time Rangers.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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