We Are Explorers appoints Alexa Hohenberg as head of production
Alexa Hohenberg has been named as head of production for adventure travel publication We Are Explorers’ award-winning production house, ‘Explorer Studios’.
Alexa Hohenberg
The announcement:
Adventure travel publication We Are Explorers has recruited Alexa Hohenberg as head of production for their award-winning production house, ‘Explorer Studios’.
The dedicated content arm of the independent BCorp media company has a client roster including Tourism Australia, Jeep, Casio, The North Face and Bank Australia.
Hohenberg will be responsible for building Explorer Studios into the go-to specialist production partner for brands and agencies creating in the outdoor and travel space, whilst also transforming the content-driven partnerships for We Are Explorers media campaigns.
A branded content expert, Hohenberg brings extensive content strategy, production and media experience to the role from 10+ years in leadership roles across Australia’s and London’s best production and agencies including Fremantle Media, M&C Saatchi, Hogarth, We Are Social, 72andSunny, MediaCom and TBWA.
We Are Explorer’s CEO Henry Brydon is thrilled about where this will take the digital media brand: “Our goal from day 1 has been to tell stories that spread the power and excitement of the outdoors. Lex’s appointment will take our storytelling capabilities into a new realm, enabling our vision to elevate the way outdoor content is made in Australia. Lex has created world-first multi-episode shows on Tik Tok through to major TV series like ‘Ready For Take Off’ for Qantas, so for our clients this transforms what we can deliver across formats. My dream has always been to make our own films and travel shows that we can distribute through our owned channels, so what really excites me is that this is becoming a reality.”
Hohenberg added: “We Are Explorers is a growing, well-loved, and authentic brand speaking to the passions of an ever-increasing active, affluent, conscious, and travel-loving audience. The possibilities for brands to tell emotive, captivating stories in this space are endless and I’m thrilled to combine all my experience with their insanely talented team to see what magic we can create. No other publisher or production company is really leading in this space and that excites me to build something truly unique and special. Through the publishing arm We Are Explorers, the production house Explorer Studios and their extensive network of talent and influencers that make up the Explorer Network, they are uniquely positioned to both tell the story with great people and production, and then distribute it to their passionate and loyal audience”.
Brydon said: “Bringing Lex on board is an incredibly exciting elevation for the business – she’s a passionate adventurer and one of the country’s most sought after senior producers but it’s her depth of strategic knowledge working within media and content agencies that makes her such a wonderful addition. Stunning content is one thing; understanding how these stories can deliver impact and results for clients is what ultimately matters though”.
We Are Explorers launched in 2014 and reaches over 1.5m Australians a month. In addition to building Explorer Studios as its own standalone entity, the business is expanding internationally and bringing back the Explorer Podcast.
Source: We Are Explorers media release
